Q FM Africa's Modern Radio
Josephine Mapoma
The Independent Broadcasting Authority (IBA) has directed Multichoice Zambia to with immediate effect suspend the Lusaka hustle reality show on Zambezi magic on the dstv platform.
In a statement, IBA Director General Josephine Mapoma says this follows public outcries that the Lusaka hustle reality show promotes a lifestyle contrary to Zambian values and culture.
Ms Mapoma says the authority has received several comments from the public concerning the show in question and as such, has directed Multichoice Zambia to withdraw the Lusaka hustle reality show in public interest.
She has pointed out that section 24(1)of the IBA act of 2002 states that all programmes by a commercial broadcasting service shall, subject to the conditions of a license and regulations of the authority reflect the culture, character, needs and aspirations of the people in the areas that they are licensed to serve.
Ms Mapoma says the IBA further urges producers of local content to produce content that reflects the Zambia culture as well as take into consideration Zambian laws.
She adds that television stations acquiring local content to preview all content to ensure that the local content, both film and musical, is in line with the Zambian culture and suits the needs of all content consumers.