Q FM Africa's Modern Radio
Gender and Child Development Minister Nkandu Luo has urged the media to desist from publishing pictures of naked girls simply to make profits.
Professor Luo says it is unacceptable and morally wrong for the media to continue being excited with nude pictures of young girls in whatever circumstance.
She states that the media has a responsibility to safeguard the rights of the girl child by protecting their identity and never to expose them to the public regardless of the situation.
Professor Luo says she will not hesitate to condemn any media house that will be found wanting stating that Zambian girls ought to be respected regardless of their status in society.
She adds that it is also imperative for journalists to be highly professional and ethical whenever they interview children especially girls.
Professor Luo notes that there are a number of success stories which the media can do about girls who have excelled succeeded even after encountering negative situations in their life time.