ZTB launches Green Season Domestic Tourism campaign

The Zambia Tourism Board (ZTB) has officially launched a campaign dubbed Green season domestic tourism that is aimed at encouraging Zambians to go on holidays.

Speaking during a media briefing in Lusaka this morning, ZTB Managing Director Felix Chaila said the Green season domestic tourism campaign is intended introduce a time for local tourists to start taking up the challenge of occupying lodges and hotels on holiday which are normally occupied are by foreign tourists.

Mr. Chaila has observed that during  the festive season most lodges and hotels are closed because foreign tourists do not come for holidays.

He says this is why his board sees the need for locals to take time and go for holidays.

Mr. Chaila says his Board is to this effect happy that there is overwhelming response from the private sector in terms of reducing prices for the lodges and hotels.

Reporting by Albert Mpezeni