ZIM improves excellence through awards

The Zambia Institute of Marketing (ZIM) says it feels duty bound to recognize exceptional performance and excellence in various ranks of the Marketing profession through awards.

ZIM President Evans Muhanga however points out that this is not meant to promote rivalry or resentment among aspirants but to encourage one another to realize that with hard work they can achieve more.

Mr. Muhanga says it is considered that receiving an award adds value to the respective organization or individual because the award enhances the standing in the eyes of the customers and stakeholders.

He adds that ZIM therefore attach great importance to the awards and feels that receiving such awards must be treated with seriousness as this may enhance the corporate image or standing of the recipient.