Govt counsels media

Government says it remains focused to grow a free, strong and professional media that contributes meaningfully to national development.

Information and Broadcasting Services Minister Chishimba Kambwili says time has come for the media to refocus and re-define its reportorial agenda from over-concentration on politics at the expense and exclusion of more urgent and important issues of the economy and other developmental programmes.

Mr. Kambwili states that the media should also concentrate on other important issues such as those that put food on the table, drugs in hospitals, desks in schools and more money in people’s pockets.

He says it is sad to observe that day in and day out, news headlines on media platforms are saturated with political rhetoric that adds no value to people’s living standards.

Mr. Kambwili has since challenged the media to lead the way in telling Zambia’s success story and project positive image of the country to the outside world.

The Information and Broadcasting Services Minister said this in a speech read on his behalf by his deputy Forrie Tembo during the Partners Guide Young Zambian Business Journalist of the year Award in Lusaka today.

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